How To Write A Book To Position Yourself As The Expert
The expert is someone who is recognized as a reliable source of knowledge, skill or ability in a particular area. Note the term “recognized as” rather than simply someone who is those things. There are genuine people who are knowledgeable and skilled in their field, who are not recognized as experts because no one knows who they are or what they do. Similarly there are “experts” out there who are seen as skilled and knowledgeable, but who may be a long way from the best in their field. I’m sure you can think of someone you’ve met who you have heard is an expert but failed to impress.
The real problem with the “instant expert” track is that you know that you are not an expert. That makes it very hard for you to convince other people that you are, unless you are a very good liar.
Article ghost writers can write about things related to your business, using the voice that you want to put forward. However, you have to be careful when hiring a writer. Some are dishonest. Some aren’t very good writers themselves.
Above all, you want to feel confident that the writer is trustworthy. Over the length of the project, this will involve keeping time and production agreements, producing high quality product, and giving you the results you want and are paying for. If you don’t have an absolute feeling of trust about the writer throughout the initial interview, keep looking.
No matter who you are or what kind of life you’ve had to this point, you can become the expert. And the expert is always in demand. Start now, don’t quit, keep practicing. A great concert pianist is at the keyboard every day, often for many, many hours. The dedicated mathematician does equations every day. The professional athlete trains every day. The expert presenter researches and prepares confidently for the next presentation, the next audience.
Once your name has appeared as the author of a sufficient number of useful, paper writing service articles, you’ll start getting invitations to speak. If they don’t come your way, start looking for them.
This is a website that allows you to give potential buyers an opportunity to read a sample of your book. I put these widgets on the buy page for each of my books. If a visitor clicks on the widget, they are shown a “The Story Behind the Book” blurb while the sample loads. This is an ideal spot to put a paraphrased differentiation statement. It will prime the reader for the sample. It should be a paraphrased version because the reader may have already read the primary statement on the website before clicking on the Bookbuzzr widget.
An example from my own experience may help here. About a year ago, I was contacted about writing some articles on a subject I knew absolutely nothing about – the pharmaceutical industry. I was straight up with the contact person. I told her I thought I could do this project, but that there was always the possibility I couldn’t pull it off. So I dug in and hit the research. After the agreed-upon time, I sent her the test articles. She was absolutely pleased, and I got a long-term writing job.
With the vast list of distractions available and a 24-hour day that seems to grow shorter day by day, the average span of human attention continues to decrease into the obsolete. Getting the habit of article writing for book reviews will not change that, but the process of sharing your experience by content writing a review will revive your memory about the content of the book and it will give others a peek into the world created by the author of the book. In the process, you might just inspire some souls to read the book who otherwise wouldn’t have thought of reading it.
Naively, before writing the book, I thought I could submit the same manuscript to numerous publishers and then just wait to see what happened. I felt thankful that I teach people how to develop and maintain a positive outlook, because the waiting would be far more stressful without those skills.
Believing in Muses is sort of like believing in Santa Clause. Even if a part of you doesn’t believe in their existence, the other part of you believes in hope that you’ll keep getting those presents.
